b'help them shop, and take them to doctorAron schedules content a month in advance, appointments. My rst job was as a dishwasherkeeps track of events or holidays, and aligns inanassistedlivingfacility;I wasmostlythem with what the Foundation does. On dirty and wet, and the work was monotonous.this past World Book Day, I shoehorned our However, the best part was interacting with theLending Library Program to bring awareness, residents, taking them food, and conversing.Aron said. His other duties include advertisement Itremindedmeoftimesspentwithmyand graphic creation for MS Focus webinars, grandmother when my grandfather passed. Ipost boosting, and online budget tracking. volunteered there once, sometimes twice aThe Foundations social media presence has week, but the act made me feel good becausesignicantly multiplied since Aron joined the I was helping others, no matter how big orteam with an overall follower increase by 172 small, Aron said. percent, beginning at 30,981 to the present Maintaining his volunteering momentum,84,191. The new follower percentage grew by Aron sought nonprots with which to collaborate.103 percent from 14 to 14,430; page and prole At the National Alliance on Mental Health, heimpressions, research, and post impressions put his digital marketing skills to work, takingand reach have also improved because of over the organizations social media platformsArons efforts.and creating ads to encourage communityDespite his successes thus far, he emphasizes involvement and counter the preconceivedthat his role exceeds uploading prole posts. notion that mental health is a stigma. NAMIThere is so much more to consider. For one, hosted annual walkathons, which were bigpeople do not become aware of a brand until events. That year, COVID-19 limited an in-personthe 10th time it gets introduced to them. The gathering. However, we had a great turnoutbest way I can describe the work is if you online, and my efforts helped raise the mostwere to take community members down a money in the national area, Aron said. funnel through our programs, social events, and webinars, and indoctrinate them in the Getting the word out MS Focus culture. You cant do any of that In the summer of 2021, Aron was uprootedwithout marketing. You also must factor in again, returning to South Florida to be closerthe reality that not all social media users have to family. He began working for MS Focus:proles on every platform. Its about getting The Multiple Sclerosis Foundation as a socialthe word out in every direction but in a forth-media marketing coordinator. In summary,right and meaningful way, he said. anything having to do with promoting theInforming those in needFoundation across its social media platformsAron hopes the Foundations online content is, essentially, Arons responsibility. I performgeneration eventually expands to TikTok. It communitymanagement,whichmeansIis in the works, but I am also tentative about check comments and tags, post those approvedit because not much of our audience uses it. to our stories or proles, delete anything thatHowever, that isnt to say an entirely new is spam or inappropriate, answer questions,following isnt waiting for the kind of MS-andeducatefollowersandpotentialonesrelated content we offer; time will tell, Aron about the differences between us and othersaid. In retrospect, Aron now sees the bigger MS organizations, he said.picture in his work for MS Focus. At rst, I 41 msfocusmagazine.org'