MS Focus Activities Giving Back: It is in Giving That We Receive by Rob Beasley Organizing a fundraising event for the first time can be a challenging experience. If you’re like a lot of people, you’re a bit scared of fundraising because you’re not always sure how the process works. Thoughts enter your mind such as: What if people say no? Why would they say yes to me? How do I ask someone for money? Why would anyone want to volunteer and help? Then there are others who are so passionate about their reason for giving, that they have no fear. For Konnie Billgren, she was laser-focused on giving back. Konnie is the executive director for the Rangely Area Chamber of Commerce in Colorado. She had organized several fundraising events with other organizations in the past, but this was her first experience starting a fundraisereventwith MS Focus: the Multiple Sclerosis Foundation. Konnie learned about the Multiple Sclerosis Foundation through Becky Dubbert. Becky was a friend and a board member for the Chamber of Commerce. Although Becky was diagnosed with MS, she never let it stop her – she was a fighter. Becky made such a positive impression on Konnie and the Rangely board of directors that after she died, Konnie decided to organize a MS walk in memory of Becky Dubbert. Konnie shared the steps she took in organizing the event. First, she says, finding the best location is a key component. A great location may deliver hundreds of potential supporters’ right to you. It’s impossible to organize a successful fundraiser event all by yourself. Konnie said to make sure you have enough volunteers. Volunteers are like your ambassadors for the cause. It is important that volunteers have a positive experience with the event, just as much as the participants. You want them to happily share their experience with everyone they know. It is also important to get sponsors. Konnie talked to local businesses and found sponsorships forT-shirts and other free items. Sponsorships are key to your fundraiser because they add incentives that will draw peopletoyourevent.Sponsorshipopportunities are also great business partnerships. So, the earlier you start asking for donations, like goodie bags, give-aways, raffle items, etc., the better. Lastly, Konnie says, it’s critical that you market your fundraiser with flyers, word of mouth, and social media. Marketing your fundraising event is a one of the most important aspects of holding a fundraiser. Don’t depend on simply one marketing tool. Think of the people are that would attend your event, and then figure out the best ways to reach them. 32 msfocusmagazine.org